Boonthavorn - "Live Our Way" by PHNX Awards 2024
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Boonthavorn - "Live Our Way"
- Brand: Boonthavorn
- Country: Thailand
- Advertiser: Boonthavorn
| Title | Live Our Way |
| Agency | VML Thailand |
| Campaign | Live Our Way |
| Advertiser | Boonthavorn |
| Brand | Boonthavorn |
| Date of First Broadcast/Publication | 2023 / 10 |
| Product | RETAIL |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Thai people have always lived in multi-generational households – not out of necessity, but out of cultural preference and tradition. It was common for three generations to live happily in one home together. But with increased urbanization and a preference for new home builds, this conventional practice started decline – home design and layout shifted, and with it the behavior. And then came the pandemic, and then the recession. Move out rates slowed down and with it, a new surge of multigenerational households coming together once again – but not without tension and complexities imposed by modern life. We needed to address these tensions, and we decided to do so in a way that celebrated cross-generational interaction, rather than focus on the negative. This way Boonthavorn can be seen as an empathetic home improvements partner, not just a utilitarian retailer. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Park Wannasiri |
| Creative Group Head | Wirunchana Doomklang |
| Managing Partner | Supannapa Traitonwong |
| Business Director | Nutthapong Wannakovit |
| Group Account Director | Kasidit Khantee |
| Account Director | Kewalee Charoenjit |
| Head of Production | Jiroj Mechoojit |
| Producer | Jiraporn Channawach |
| Director of Operations | Sethathip Sethanandha |
| Digital Project Manager | Pachara Tangsupap |
| Production Company | Teerapol Suneta |
| Art Director | Pheraphas Jongphatcharanan |
| Copywriter | Teenamol Thamchamrus |
| Managing Director | Tawin Tusnajareon |
| Director | Teerapol Suneta |
| Assistant Director | Kittikhun Jongkraiwut |
| Producer | Chanapa Ployarunrung |
| Assistant Producer | Warawan Laksanarom |
| Cinematography | Chalongwut Chorruangsak |
| Gaffer | Phongthep Phusawang |
| Sound | Anuparp Suriyathon |
| Art Director | Pornchai Cheeranoon |
| Prop Master | Surasak Maneekum |
| Casting | Narissara Makmane |
| Wardrobe / Stylist | Montatip Narong |
| Location | Jirawat Santaratchai |
| Editor | Sarawut Kaweethammawong |
| Telecine | Nuttacha Khajornkiatsakul |
| VTR | POSITIVE4 |
| Sound | Sound Space |
| Retouching Manager | Montage |