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PHNX Awards

Creative Award
Paris, France
Medical laboratory Esculab - "TAKE A LOOK INSIDE YOURSELF BANNER" by PHNX Awards 2024

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TitleTAKE A LOOK INSIDE YOURSELF BANNER
Agency
Campaign TAKE A LOOK INSIDE YOURSELF
Advertiser Esculab
Brand Medical laboratory Esculab
PostedNovember 2023
Business Sector Hospitals, Healthcare facilities & Medical Services
Story FOR WHOM? Medical laboratory Esculab WHAT WAS THE TASK? To create a communication campaign featuring Esculab`s rebranding and reactualizing the importance of medical analyses. AND WHAT WE'VE DONE? We created new brand identity and positioning for Esculab. Then we developed a 360 campaign for people to meet with it. Campaign, asking: what really influences our lives more? Stars or cortisol? Taro or TSH? Affirmations or anemia? Grendpa's edgy character or imbalance of hormones? Knowing for sure is always better then hanging in uncertainty, ain't it? Which, kinda, makes medical analyses a great tool for self-exploration and self-acceptance. That's why from now on Esculab will always be there to help you take a look inside yourself.
Philosophy We revitalized Esculab's brand identity and introduced a 360-degree marketing campaign, prompting introspection by posing intriguing questions about life influences, such as stars versus cortisol and grandpa's character versus hormonal balance. This approach highlighted medical analyses as tools for self-exploration, successfully shifting public perception.
Problem Esculab faced challenges due to the intimidating image of medical analyses, increased competition, and an outdated brand identity that did not resonate with the evolving audience.
Result The campaign transformed the perception of medical analyses, driving engagement and discussions. It boosted Esculab's visibility and reputation, fostering customer loyalty, and encouraged informed health choices, making regular check-ups a priority.
Media Type Corporate/Brand Identity
Creative director
Head of strategy
Strategist
Senior copywriter
Middle copywriter
Art director
Project Manager
Graphic Designer
Head of PR
Public relations manager