Expedia.com - "Wisdom & Obi" by PHNX Awards 2024
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| Title | Wisdom & Obi |
| Title (original language) | Never Give Up On Going |
| Agency | Love Song |
| Campaign | Wisdom and Obi |
| Advertiser | Expedia, Inc. |
| Brand | Expedia.com |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Online Travel & Reservation Services |
| Story | Following a father and young son, the piece match-cuts the child’s hands running over a common beige carpet as he imagines the feeling of sand on the sunny beaches of Jamaica, his father’s childhood home. Inspired to show his son the place where he grew up, the boy’s father utilizes Expedia to make this goal a reality. The spot ends with the family in Jamaica creating new memories, experiencing what, before that moment, had only been a dream. |
| Philosophy | Expedia’s newest campaign, “Never Give Up On Going,” illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emotional journeys to discover meaningful travel experiences. Known for her ability to evoke authentic, everyday intimacy with her performers while capturing it all with dynamic camera work, Love Song director Justyna Obasi delivers the touching film “Wisdom & Obi” as part of this series. The film strikes a personal note for Justyna: “It took me back almost thirty years ago when my mother decided to finally show me Nigeria. This is me; this is a familiar feeling.” Leading with empathy, the camera follows the characters as they grow, move through the story, and reveal more about themselves. Obasi speaks to the need for “Wisdom & Obi” to unfold organically, adding. “If we are not authentic enough, then we risk a cliché. These characters are not clichés.” Featuring believable characters and quotidian, humble design, Obasi’s naturalistic casting and production design choices drive home the emotional truth of the ad with ease. Emmy-nominated director Justyna Obasi studied as a visual artist before training to direct actors at the renowned National Film and Television School in Beaconsfield, UK. She has directed commercials for Adidas, Google, and Meta, as well as many music videos and narrative films. |
| Media Type | Digital |
| Length | |
| Production Company | Love Song |
| Director | Justyna Obasi |
| Managing Partner | Kelly Bayett |
| Partner | Daniel Wolfe |
| Executive Producer | Deannie O’Neil |
| Producer | Nicole Powell |
| VFX/Post Production | Trafik |
| Colorist | Mark Gethin |
| Color Assist | Nate Seymour |
| Post-production Producer | Greer Bastiche |
| Executive Post Producer | Megan Lang Bice |
| VFX Supervisor | Benji Davidson |
| Flame Artist | Jacob Goldberg |
| Flame Artist | Markis Lazarre |
| Post-production Producer | Charlotte Preuss |
| Executive Post Producer | Karena Ajamian |
| Editing Company | Exile Editorial |
| Editor | Shane Reid |
| Managing Partner | CL Kumpata |
| Editorial Producer | Ashley Bauchman |
| Editorial Producer | Dylan Majerus |
| Editor | Nate Gross |
| Assistant Editor | Jonathan Rogers |
| Head of Production | Michael Miller |
| Executive Producer | Jennifer Locke |
| Music / Sound Design | Barking Owl |
| Music Creative Director | Kelly Bayett |
| Sound Designer | Gus Koven |
| Mix | AJ Murillo |
| Assistant Engineer | Beau Manning |
| Sound Producer | KC Dossett |