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Creative Award
Paris, France
HomeEquity Bank - "World's Oldest e sports Team (Board)" by PHNX Awards 2021

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TitleWorld's Oldest e sports Team (Board)
Agency
Campaign World's Oldest E-sports Team
Advertiser HOMEQ Corporation
Brand HomeEquity Bank
Date of First Broadcast/Publication 2020 / 11
Product HomeEquity Bank
Business Sector Banking, Finance, Law & Insurance
Story To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.
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