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Creative Award
Paris, France
Lego - "Rebuild the World" by PHNX Awards 2020

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TitleRebuild the World
Agency
Campaign Rebuild The World
Advertiser LEGO
Brand Lego
PostedDecember 2020
Business Sector Culture, Leisure & Sport
Story According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Media Type Case Study
Production Company
Creative Director
Creative Director
Associate Art Director
Music Creative Director
Strategic Planner
Account Planner
Traffic Director
Music Negotiator
Creative Producer
Director
Director of Photography (DOP)
Set Designer