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Creative Award
Paris, France
Burger King - "Moldy Whopper (day 32)" by PHNX Awards 2020

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TitleMoldy Whopper (day 32)
BriefThe food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Agency
Campaign The Moldy Whopper
Advertiser Burger King
Brand Burger King
PostedDecember 2020
Business Sector Restaurants & Fast Food
Story The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Media Type Print
Executive Creative Director
Art Director
Copywriter
Account Planner
Account Director
Account Manager
Final Art
Final Art
Tech Director
Global Chief Creative Officer
Managing Partner
Group Creative Director
Group Creative Director
Art Director
Art Director
Account Director
Executive Producer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Photographer
Food Stylist