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PHNX Awards

Creative Award
Paris, France
Help for Heroes - "Help For Heroes 6" by PHNX Awards 2020

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TitleHelp For Heroes 6
Agency
Advertiser Help For Heroes
Brand Help for Heroes
Date of First Broadcast/Publication 2020 / 4
Product Support for wounded Veterans
Story Problem

In the last 20 years, 40,000 injured soldiers have been forced out of the military due to illness and injury. Back home they face another battle: rejoining society. Help for Heroes is a charity that rehabilitates and re-skills injured soldiers, but they needed more donations.

Idea
We had to prove the value that veterans bring to society. Inspired by toy soldiers, we created an army. We scanned and 3D printed real veterans. Not holding guns, but armed with laptops, power tools, sports equipment and more, representing their civilian skills. The installation toured the country and went online as a 360 video. Every figure purchased was a donation. We told the stories of real veterans through videos on Instagram, Facebook and on the Help For Heroes website where the figures were also available to buy.

Results

• Instagram following increased 11,000 - 40,700
• Average donation tripled during the campaign
• Donations jumped from £3,500 - £132,000
• Reversed a 4 year decline for the charity
• +36% increase in veterans seeking help
and Co-President Rob Doubal, McCann London, Chief Creative Officer, McCann UK
and Co-President Laurence Thomson, McCann London, Chief Creative Officer, McCann UK
Director of Copy Mike Oughton, McCann London
Executive Creative Director Sanjiv Mistry, McCann London
Executive Creative Director Jamie Mietz, McCann London
Creative Elliot Lee, McCann London
Creative Rory Peyton-Jones, McCann London
Creative Jessica Rees, McCann London
Creative Nico Laudrup, McCann London
Creative Elin Enstrom, McCann London
Planner Rebecca Priest, McCann London
Planner Emily Parker, McCann London
Head of Art Dan Howarth , McCann London
Retoucher Angelika Juszczyk, McCann London, Creative Artworker, Visualiser
Senior Designer August Campbell, McCann London
Senior Project Manager Paul Gillespie, McCann London
Account Manager Hannah Cartwright, McCann Enterprise
Managing Director Jeremy Davis, McCann Enterprise
Director Blake Claridge, Craft/McCann
Photographer Theo Cohen, Freelance
Fundraising and Marketing Director Beth Miles, Help for Heroes
Senior Campaigns Manager Lexi Short, Help for Heroes
Campaigns Marketing Manager Charley Tysler, Help for Heroes
Head of Marketing Strategy Rebecca Davies, Help for Heroes
Content Coordinator Claire Riley, Help for Heroes
Videographer Joe Gower, Help for Heroes
Head of Public Relations Andy Johnson Creek, Help for Heroes
Campaigns PR Manager Kirsty Williams, Help for Heroes
Senior Communications and Public Affairs Manager Robyn Staveley, Help for Heroes
Communications Manager Rachel MacManus, Help for Heroes
Head of Creative Agency Partnerships KJ Weir, Facebook
Facebook Creative Shop Julie Seal, Facebook, Creative Strategist
Client Partner Oladoyin Akindude, Facebook
Agency McCann London
Agency McCann Enterprise
Production Eight Engines
Production Facebook
Client Help for Heroes