phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Coop - "SHOPPING CART" by PHNX Awards 2020

Filter results by

TitleSHOPPING CART
Agency
Campaign Shopping Cart
Advertiser Coop
Brand Coop
Date of First Broadcast/Publication 2019 / 9
Product Retail
Business Sector Department Stores, Supermarkets
Story Coop is one of the major large distributors in Italy. Coop-branded items reflect the Group’s commitment to protecting the planet, reducing environmental impact. The campaign’s goal was connecting what Coop has always done with what people today expect from companies: transparency, honesty and a real commitment to people's well-being and to the future of the whole planet. The campaign presents Coop as a social actor always engaged with concrete actions aimed to: - protect people's health and well-being - workers' rights - protect animals and the environment The commercial closes with a strong message: what we put in our shopping cart can change the world.
Media Type Television
Length
Chief Creative Officer Giovanni Porro
Creative Directors Antonio Campolo, Luigi Fattore
Art director Barbara Rizzuti
Copywriter Anna Lasagni
Client Services Director Luisella Marelli
Account Supervisor Laura Carrisi
Account Executive Irene Vismara
Strategic Planner Sara Taschera, Francesca Travisi
Producer Alessandro Pancotti
Production Company The Family
Director Vincent Lobelle
DOP Ruben Impens
Head of Production Federico Luiselli
Executive Producer Lorenzo Ulivieri
Producer Danielle Joujou
Assistant Producer Raffaele Fusco
Post Producer Barbara Calicchio
Stylist Diamante Cavalli
Production Designer Systa Bjornsdottir
Post production Mathematic, Paris
Editor Stuart Greenwald
Colorist Emiliano Serantoni
Post production Audio Disc2Disc
Voice Over Sara Labidi
Title Change The World
Author E. Patterson/A. Specter
Music Editor Edition Songs of TRO
Master My Sun and Stars – Remix: quiet, please!