Santander Bank - "Fieeld - Case" by PHNX Awards 2020
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| Title | Fieeld - Case |
| Campaign | Havas Spain |
| Advertiser | Santander Bank |
| Brand | Santander Bank |
| Date of First Broadcast/Publication | 2019 / 11 |
| Product | Santander Bank |
| Story | There are 280 million visually impaired people in the world, and of course many of them are fans of the beautiful game. Football. A blind person can feel the emotion of a football match, but, until now, he was only able to imagine what was happening on the pitch. Under the concept Football can (do everything) we tried to bring blind people closer to the full experience of watching a football match. We created Fieeld. The first tactile broadcasting system. When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. https://www.footballcan.com/fieeld/en/ |
| Length | |
| Chief Creative Officer | Jesús Lada |
| Executive Creative Director | Nacho Soria |
| Arta Director | Irene Labat, Diego Lautón |
| Head of production | Raquel Pérez Navas |
| Producer | Alba Somoza |
| Account Team | Eva Suarez, Elena Moreno. Mavi Márquez, Eril Olivera |
| Executive Creative Director | Raúl López del Castillo |
| Account Team | Javier Gómez de Quero, Raúl Olmos |