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Amsterdam, Netherlands
HackYourFuture - "HackYourFuture - Behind the Source" by Dutch Creativity Awards 2021

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TitleHackYourFuture - Behind the Source
Brief‘Behind the Source’ is an awareness campaign launched by HackYourFuture that aims to reframe the conversation around refugees, and tackles the many misconceptions, stigmas and prejudices that shadow their potential when it comes to applying for a job.It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work.All people have to do is go on these websites — such as Ebay and Accenture — click ‘View Source’ in their browser to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees.24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Agency
Campaign HackYourFuture - Behind The Source
Advertiser HackYourFuture
Brand HackYourFuture

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Managing Director at HackYourFuture W...er K...jn Subscribers Only
Partnership Manager at HackYourFuture Fe....co F...o Subscribers Only
Executive Creative Director at 72andSunny Ams C...o Ca.....ne Subscribers Only
Deputy ECD at 72andSunny Amsterdam L...a V...o Subscribers Only
Art Director at 72andSunny Amsterdam Gu.....me Rou......sky Subscribers Only
Art Director at 72andSunny Amsterdam Ch.....an B...r Subscribers Only
Writer at 72andSunny Amsterdam .C H..g Subscribers Only
Senior Communications Strategist at 72andSunny C..d M....ev Subscribers Only
Managing Director at 72andSunny Amsterdam L...en Po....li Subscribers Only
Senior Brand Manager at 72andSunny Amsterdam T..y H...g Subscribers Only
Business Development / Brand Coordinator K...e L....on Subscribers Only
Director of Production at 72andSunny Amsterdam St.....ie O...ey Subscribers Only
Producer at 72andSunny Amsterdam J...e B....es Subscribers Only
Business Affairs Manager at 72andSunny Amsterdam J...e Ka....la Subscribers Only
Music Creative at 72andSunny Amsterdam Le....as Di.....is Subscribers Only
Designer at 72andSunny Amsterdam M..t P....ll Subscribers Only
Senior Strategist at 72andSunny Amsterdam F...pe S...a Subscribers Only
Production Company H...o S....os Subscribers Only
Sound Studio St.....ss S...d Subscribers Only
Sound Designer/Mixer at Stainless Sound N..k S...h Subscribers Only
CLIENT NAME HackYourFuture
ADVERTISING AGENCY 72andSunny Amsterdam
PRODUCTION COMPANY Hecho Studios
SOUND STUDIO Stainless Sound