Auktyon Band - "Auktyon On The Sun" by International advertising festival “White Square” (Minsk, Belarus) 2017
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| Title | Auktyon On The Sun |
| Brief | With the launch of its latest album, AuktYon, a Russian cult underground rock group, wanted to reach a new audience on a new platform: young people on their mobile devices. Two weeks before the official release, they previewed the album, “On the Sun,” online with one very clever caveat: the smartphone camera had to be focused on the sun for the tracks to play. For the first time the internet was the group’s main distribution channel and the album became the their most commercially successful release ever. |
| Agency | Great Advertising Group |
| Campaign | Auktyon On the Sun |
| Advertiser | Auktyon Band |
| Brand | Auktyon Band |
| Posted | March 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | A...ey D....ov Subscribers Only |
| Art Director | A...ey B....ov Subscribers Only |
| Agency Producer | E....ia Me.....va Subscribers Only |
| Digital Director | Ek.....na St.....va Subscribers Only |
| Account Director | V...or Do....ov Subscribers Only |