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International advertising festival “White Square” (Minsk, Belarus)

Creative Award
Minsk, Belarus
Sound of change music label - " Sound of change" by International advertising festival “White Square” (Minsk, Belarus) 2017

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Title Sound of change
BriefThis is a story for music lovers and anyone who’s ever wanted to support a street musician. Anytime you cross paths with an exceptional street musician, you need simply to upload a video of the performance with a geo tag, the artist’s contact information and #soundofchange. The video automatically uploads to the site’s interactive map. Then the Sound of Change Music Label will contact the artist and invite them to record a song that will be sold on Google Play, Spotify or iTunes. It’s the first global street music label and it’s catching on.
Agency
Campaign Sound of change
Advertiser Sound of change music label
Brand Sound of change music label

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital