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The New York Festivals Advertising Awards

Creative Award
New York, United States
Saforelle - "THE MISSING PAGE" by The New York Festivals Advertising Awards 2020

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TitleTHE MISSING PAGE
BriefIn France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
Agency
Campaign The Missing Page
Advertiser Laboratoires IPRAD
Brand Saforelle

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PostedNovember 2019
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