GS Caltex - "Energy that changes the world, Kind Words Ringback Tone" by The New York Festivals Advertising Awards 2018
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| Title | Energy that changes the world, Kind Words Ringback Tone |
| Brief | Call center operators have it rough. They listen to complaints, field requests and deal with angry customers all day long. But in S. Korea, it’s particularly harsh. Operators are frequently sexually harassed, cursed at and verbally abused. GS Caltex decided to stand up for its employees by recording sweet ringback tones featuring messages from the operators’ fathers, husbands and children, reminding callers that these workers are someone’s family. Callers curbed rude behavior and stress levels dropped by over 54 per cent. |
| Agency | AdQUA Interactive |
| Campaign | I'm Your Energy |
| Advertiser | GS Caltex |
| Brand | GS Caltex |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| More Information | Subscribers Only |
| Executive Creative Director | H....ul C..n Subscribers Only |
| Creative Director | Hy.....on ..m Subscribers Only |
| Copywriter | A...ng Y..n Subscribers Only |
| Copywriter | O...ia S....ee P..k Subscribers Only |
| Agency Producer | Do.....ong ..e Subscribers Only |
| Account Executive | Ju....ng ..e Subscribers Only |
| Account Executive | M...oo ..e Subscribers Only |
| Account Executive | H....oo ..m Subscribers Only |
| Media Planner | S....on .m Subscribers Only |
| Media Buy | Se.....an H..g Subscribers Only |
| Media Buy | Se.....un Y..n Subscribers Only |
| Media Buy | S....on P..k Subscribers Only |