The Porec City Library - "100 % Free COVID Journey" by Effie Awards Europe 2021
Filter results by
| Title | 100 % Free COVID Journey |
| Brief | From 1.10 till 15.11.2020 the library was transformed into a travel agency so it could take citizens on a journey with books, since during COVID-19 travelling was banned.Real travel agencies’ posters were used, linked with book titles and stuck with graphic elements used for traveling. Thus users could travel to Greece(Iliad and the Odyssey/Homer), Paris(The belly of Paris/Emile Zola), Istanbul(Istanbul/Orhan Pamuk), even to the center of the earth(Journey to the center of the earth/Jules Verne) etc... "Travelling tickets" were printed and shared. On the mentioned materials, QR codes were printed that led to the library’s web page, conceived as a “travel booking system”. Users could thus search for book/destination, check the availability, book a "destination", depart and send an e-postcard to the library or friends. Additionally: new and old members received a “gratis journey” – a destination book from the library fund of written-off books. |
| Agency | Studio Sonda |
| Campaign | 100 % FREE COVID JOURNEY |
| Advertiser | The Porec City Library |
| Brand | The Porec City Library |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | J...na F...us Subscribers Only |
| Creative Director | S..n P....at Subscribers Only |
| Designer | Al.....dar Z....ov Subscribers Only |
| Designer | S...n F...ar Subscribers Only |
| Account Manager | R....la K...n Subscribers Only |
| Account Manager | M...en G....en Subscribers Only |
| Web Developer | D...s To......vic Subscribers Only |
| Business Director | A...rt Je.....ic Subscribers Only |