Effie Awards Europe

Effectiveness Award

Bruxelles, Belgium

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Swedish Tourist Association - "The Swedish Number (132s)"

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Title	The Swedish Number (132s)
Brief	Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agency	Ingo
Campaign	The Swedish Number
Advertiser	The Swedish Tourist Council
Brand	Swedish Tourist Association
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Posted	June 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Direct Marketing
Length	133 seconds
Executive Creative Director	B...rn S...hl Subscribers Only
Account Director	J....im E...t Subscribers Only
Copywriter	M...us Iv....on Subscribers Only
Art Director	G...av W....an Subscribers Only
Account Planner	J...a Bl.....st Subscribers Only
Account Executive	A...ey P...z Subscribers Only
Account Director	S....en D...n Subscribers Only
Advertising Manager	M...us L..g Subscribers Only
Advertising Manager	J...y En....öm Subscribers Only
Advertising Manager	J....na M...ay Subscribers Only