Effie Awards Europe

Effectiveness Award

Bruxelles, Belgium

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Sony PlayStation - "Do Not Understimate the Power of Playstation 1"

Umwelt København K, Denmark

Awards

2647

Brand: Sony PlayStation
Country: Denmark

Advertiser: Egmont Entertainment

Title	Do Not Understimate the Power of Playstation 1
Agency	Umwelt
Campaign	Do Not Underestimate - Egmont
Advertiser	Egmont Entertainment
Brand	Sony PlayStation
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Posted	October 2000
Product	Subscribers Only
Business Sector	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Television
Length	30 seconds
Account Manager	S...n Se......ard Subscribers Only
Advertising Manager	M...el B..g Subscribers Only