Amnesty International Austria - "Gender Shouldn`t Be A Judgement (ger)" by Art Directors Club of Europe 2022
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| Title | Gender Shouldn`t Be A Judgement (ger) |
| Brief | On the 16th of August 2021 the last US Soldier left Afghanistan and the Taliban regime took over. Harsh sharia rule was reinstated almost immediately and the violation of women´s rights recommenced once more. News of the abuse and the killing of women emerged, and no international government stepped into action.As a frontrunner for the protection of women´s rights, Amnesty International wanted to bring awareness to this situation. Just three days after the first documented incident, Amnesty Austria released this image of an Afghan woman wearing a burqa with a key difference: the woven net fabric covering the face was changed into a crosshair to demonstrate the life-threatening effects this harsh sharia interpretation has on Afghan woman.The initiative was immediately supported by a majority of Austria´s media, generating hundreds of free media placements across the nation and online. |
| Agency | Demner, Merlicek & Bergmann |
| Campaign | Threatened by Gender |
| Advertiser | Amnesty International |
| Brand | Amnesty International Austria |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | Al....ir Th....on Subscribers Only |
| Art Director | D....ik C...nd Subscribers Only |
| Art Director | L...s H...er Subscribers Only |
| Graphic Designer | Be....in H�.....ger Subscribers Only |
| Illustrator | R...rt St.....ger Subscribers Only |
| Retoucher | Re....rd K...fl Subscribers Only |
| Advertising Manager | J...a Dr.....ts Subscribers Only |
| Advertising Manager | O...er W...s Subscribers Only |