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Creative Award
London, United Kingdom
Virgin Atlantic - "I am what I am" by D&AD Awards 2023

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TitleI am what I am
Title (original language)See The World Differently
BriefThe campaign draws on Virgin Atlantic's heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic.  The film champions the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch.   The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. 
Agency
Campaign I am what I am
Advertiser Virgin Atlantic
Brand Virgin Atlantic

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Media Type Television
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SoundtrackSubscribers Only
Executive Creative Director D...y Bro.......lor Subscribers Only
Creative Team .d C..e ..d L...s M...ey Subscribers Only
Producer E..a F...on Subscribers Only
Client Partner V...ie R...ey Subscribers Only
Account Director M..t S..s Subscribers Only
Account Manager M...in Ha....es Subscribers Only
Strategist A..y N...n Subscribers Only
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Director ..n S....el .t B....it F...s Subscribers Only