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Burger King - "ORDER FROM MCDONALD'S"

Buzzman

Buzzman Paris, France

Awards

2783

Brand: Burger King
Country: France

Advertiser: Burger King

Title	ORDER FROM MCDONALD'S
Brief	Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.
Agency	Buzzman
Campaign	Burger King and Friends
Advertiser	Burger King
Brand	Burger King
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
President	G....es Moh........érif Subscribers Only
Executive Creative Director	G....es Moh........érif Subscribers Only
Vice President (VP)	T...as G....er Subscribers Only
Managing Director	J...en Le....in Subscribers Only
Art Director	Ph....pe Bo.....on Subscribers Only
Copywriter	P....ce L...t Subscribers Only
Art Director Assistant	M..a S...h Subscribers Only
Account Executive	F..y M...ou Subscribers Only
Social media consultant	F...ix B...ot Subscribers Only
Social media consultant	A...ud Ch......ier Subscribers Only
Communication Manager	Re......eau P..l Subscribers Only