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Journalist Choice
Paris, France
Diablo IV - "Nightmare Fuel" by Epica Awards 2024

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TitleNightmare Fuel
BriefWe were tasked to expand the world of Diablo 4 into popular culture in new ways. While researching Diablo’s fan culture, we discovered an interesting social conversation: Diablo 4 players had been experiencing nightmares after playing the game. Nightmares that almost felt like the in-game world had come to life. We wondered: could we create a way for gamers to play their nightmares?Months of development and testing later, we launched: Nightmare Fuel, a revolutionary audio experience meticulously crafted to plunge you into a Diablo 4-inspired nightmare. Developed in collaboration with esteemed dream researcher Dr. Leslie Ellis, this innovative game extension not only immerses you in spine-chilling dreams but also equips you with the means to conquer them. The most unsettling revelation? It works.
Agency
Campaign Nightmare Fuel
Advertiser Blizzard Entertainment, Inc.
Brand Diablo IV

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Media Type Case Study