Epica Awards

Journalist Choice

Paris, France

Update

Filter results by

Ukraine for Heroes - "ArtArmor – art that saves lives."

McCann Kyiv

McCann Kyiv Kiev, Ukraine

Awards

Brand: Ukraine for Heroes
Country: Ukraine

Advertiser: Ukraine for Heroes

Title	ArtArmor – art that saves lives.
Brief	The creative idea behind ArtArmor is to transform used armored plates, which have protected Ukrainian soldiers on the battlefield, into powerful works of art. Each plate serves as a canvas for renowned Ukrainian and international artists, turning symbols of war into expressions of resilience and hope. By reimagining these life-saving plates as art, the project aims to raise awareness of the ongoing war in Ukraine and the critical need for humanitarian and military support. The artworks are showcased in international exhibitions, creating a platform for dialogue and uniting the global community in support of Ukraine. This innovative art project ensures that the war in Ukraine remains in the global spotlight while offering a tangible way for people to engage and contribute to the cause.Endorsed by figures such as General Zaluzhnyi and President Zelenskyi, ArtArmor demonstrates how art can unite global talent to make a real-world impact. Its exhibitions in Poland, Estonia, Sweden, Germany, the UK and South Korea, help sustain international awareness of Ukraine's fight for freedom and highlight the resilience and values of the Ukrainian people.
Agency	McCann Kyiv
Campaign	ArtArmor – art that saves lives.
Advertiser	Ukraine for Heroes
Brand	Ukraine for Heroes
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	E...ne Ka.....iy Subscribers Only
Creative Group Head	B...an Mu....ts Subscribers Only
Creative Partner	E...ne Ka.....iy Subscribers Only
Art Director	I..n Ho....ov Subscribers Only