Epica Awards

Journalist Choice

Paris, France

Update

Storebrand - "The Bug Bed"

211

Title	The Bug Bed
Brief	The spread of bedbugs is on the rise throughout the globalized world. To emphasize the importance of checking your holiday bed, Storebrand infested a hotel bed with bedbugs and placed it in between the busy gates at Oslo Airport. When the travelers returned, they were offered a free of charge baggage check at the Bed Bug Border Control.
Agency	PER HøJ
Campaign	The Bug Bed
Advertiser	Storebrand
Brand	Storebrand
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Art Director, Per Høj	Ch......fer R...én Subscribers Only
Copywriter, Per Høj	T...s R....åg Subscribers Only
Project Manager, Per Høj	Ma....ld F...øy Subscribers Only
Designer, Per Høj	T....nn S...em Subscribers Only
Client Director, Per Høj	H...on Fr....im Subscribers Only
Director, Friksjon Film	Y...n S....ør Ro.....es Subscribers Only
Brand Manager, Storebrand	Ma....ne S....im Subscribers Only
Brand Manager, Storebrand	J....im S....ng Subscribers Only
Product Manager, Storebrand	K....in A...l J...en Subscribers Only