Epica Awards

Journalist Choice

Paris, France

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Unicef - "Playing With No Fear"

Postmen Kiev, Ukraine

Awards

958

Brand: Unicef
Country: Ukraine

Advertiser: UNICEF

Title	Playing With No Fear
Brief	Air raid alarms have become a harsh reality for all Ukrainians, but for young children, they bring relentless stress and fear, halting critical brain development in these formative years. To counter this, we created a therapeutic song and dance—a soothing ritual to help children regain calm and stability. Each word and movement is rooted in psychology, designed to ease anxiety and support resilience. Alongside, we introduced simple developmental games, helping kids rebuild self-control and nurture growth, even in shelters. Our project transforms moments of fear into a chance for healing, grounding, and play.
Agency	Postmen
Campaign	Playing With No Fear
Advertiser	UNICEF
Brand	Unicef
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	184 seconds
Creative Producer	O..a My.....ts Subscribers Only
Sound Designer	I..r Bo.....nko Subscribers Only