Title Rainbow Wool (131s)
Brief Did you know that scientists have observed over 1,500 species having gay sex? And sheep are the real deal. Around 1 in 12 sheep are gay, but since gay rams can’t be used for breeding, it doesn’t end well for them. Openly gay farmer Michael Stücke found a way to help gay sheep—and gay humans at the same time.Rainbow Wool. The first wool from gay sheep. The raw wool is processed and turned into fashion, presented by German queer icon, Tokio Hotel singer Bill Kaulitz. Rainbow Wool was promoted through magazine covers, OOH, and activations across Germany, making it a hot topic, a symbol for queer rights worldwide, and raising funds for LSVD+ for their fight for queer rights worldwide.
Agency
Serviceplan Germany
Campaign
Rainbow Wool
Advertiser
Schäferei Stücke
Brand
Schäferei Stücke
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Length 131 seconds
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