Rügenwalder Mühle - "THE RÜGENWALDER #WURSTPROMOTER" by Epica Awards 2024
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| Title | THE RÜGENWALDER #WURSTPROMOTER |
| Brief | To engage a younger demographic, we hacked one of the biggest cultural moments of 2024: Taylor Swift’s sold-out concert tour. We launched THE RÜGENWALDER #WURSTPROMOTER – a job offer giving fans exclusive access to the concert by serving plant-based snacks. Made possible by leveraging our role as the stadium’s official caterer. This smart, experience-driven idea seamlessly blended Rügenwalder’s product with a major cultural moment, resonating with Swift’s fanbase and generating massive buzz. |
| Agency | Serviceplan Germany |
| Campaign | THE RÜGENWALDER #WURSTPROMOTER |
| Advertiser | Rügenwalder Mühle |
| Brand | Rügenwalder Mühle |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Editing Company | 8....es G..H Subscribers Only |
| Recording Studio / Sound Design / Music Production | ..t . M....ne G..H Subscribers Only |
| Media Agency | ME.....US G...P Subscribers Only |
| Social Media Agency | el.....er G..H Subscribers Only |
| Advertising Agency | Ca....nn G..H Subscribers Only |
| Editing Company | Pi......sen Subscribers Only |
| Web & SEO Agency | .a A...cy Subscribers Only |
| Chief Creative Officer | A..x S...ll . SE......LAN G...P Subscribers Only |
| Chief Creative Officer Germany | T..l D....el . SE......LAN G...P Subscribers Only |
| Managing Director | J...b Ec....in . SE......LAN G....NY Subscribers Only |
| Managing Director | P....ck H...er . SE......LAN G....NY Subscribers Only |
| Managing Director | S..n L...nz . SE......LAN G....NY Subscribers Only |
| Managing Director | Fr.....ka G...or . SE......LAN G....NY Subscribers Only |
| Managing Partner | N..o Ba....in . SE......LAN G....NY Subscribers Only |
| Account Director | Ma.....ne H..g . SE......LAN G....NY Subscribers Only |
| Creative Director | M...an P..l . SE......LAN G....NY Subscribers Only |
| Creative Director | Ma.....ian Re....ld S...er . SE......LAN G....NY Subscribers Only |
| Copywriter | L...ie M...r . SE......LAN G....NY Subscribers Only |
| Account Manager | N...ne Ko....th . SE......LAN G....NY Subscribers Only |
| Creative Director | E...n L...nz . SE......LAN G....NY Subscribers Only |
| Creative Director | J..s P...en . SE......LAN G....NY Subscribers Only |
| Global Creative Lead | Ma.....ian F....an Sc....gen . ME.....US G...P Subscribers Only |
| Director Creative Media | S....na D...ow . ME.....US G...P Subscribers Only |
| Director Influencer Marketing | S...h Os.....nn . ME.....US G...P Subscribers Only |
| Managing Partner | A...ea K..h . ME.....US G...P Subscribers Only |
| Director New Business & Video Consulting | Ch.....na Bu.....dt . ME.....US G...P Subscribers Only |
| Group Head Media | D...a Wa....ow . ME.....US G...P Subscribers Only |
| Consulting & Planning | J....ca ..n R..t . ME.....US G...P Subscribers Only |