Pizza Hut Canada - "Pizza Refill" by Epica Awards 2024

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TitlePizza Refill
BriefPizza Hut was losing market share to ‘thin crust’ popularity and brands better established in that space. When we launched our new Handcrafted Crust, we turned competitor loyalists into Pizza Hut fans by turning their empty boxes into a refill of ours. The Pizza Refill was a one-day only event where people could bring in an empty pizza box from any competitor (global chains, local pizzerias, frozen pizzas) and Pizza Hut would refill it for free with its new light and airy pizza crust. A one-day only event that doubled our footfall, boosted sales, and overtook Domino’s for the #1 spot in buzz.
Agency
Campaign Pizza Refill
Advertiser Yum! Brands
Brand Pizza Hut Canada

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