Pizza Hut Canada - "Pizza Refill" by Epica Awards 2024
Filter results by
| Title | Pizza Refill |
| Brief | Pizza Hut was losing market share to ‘thin crust’ popularity and brands better established in that space. When we launched our new Handcrafted Crust, we turned competitor loyalists into Pizza Hut fans by turning their empty boxes into a refill of ours. The Pizza Refill was a one-day only event where people could bring in an empty pizza box from any competitor (global chains, local pizzerias, frozen pizzas) and Pizza Hut would refill it for free with its new light and airy pizza crust. A one-day only event that doubled our footfall, boosted sales, and overtook Domino’s for the #1 spot in buzz. |
| Agency | Leo Burnett Toronto |
| Campaign | Pizza Refill |
| Advertiser | Yum! Brands |
| Brand | Pizza Hut Canada |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Length | |
| Creative Agency | ..o B....tt T....to Subscribers Only |
| President | ..n T..r Subscribers Only |
| Chief Creative Officer | S...e Pe....o, L..a Gr.....rg Subscribers Only |
| Managing Director, Account Services | N....ha Da....is Subscribers Only |
| Chief Strategy Director | T...r A...d Subscribers Only |
| Executive Creative Director | K..l Fo....rg Subscribers Only |
| Creative Director | A...ew H..t Subscribers Only |
| Creative Director | R..n La....ce Subscribers Only |
| Senior Copywriter | L...on .u Subscribers Only |
| Senior Art Director | M....ew Mc....ld Subscribers Only |
| Senior Producer | J...e K...ev Subscribers Only |
| Senior Producer | R....na R...at Subscribers Only |
| VP, Co-Production Director | E..a .u Bo....n, M....ie P...er Subscribers Only |
| Group Strategy Director | P...a B..i Subscribers Only |
| Senior Strategist | A...za Y...us Subscribers Only |
| Group Account Director | S...t L...s Subscribers Only |
| Account Director | G...am Co.....ke Subscribers Only |
| Account Executive | V....sa Ni....ra Subscribers Only |
| Integrated Project Manager | J....ca R....di Subscribers Only |
| Creative Agency | M...el Subscribers Only |
| President | N...y Ro....er Subscribers Only |
| Account Manager | A...ne Ga....er ..y Subscribers Only |
| Account Supervisor | Ca.....ne S....um Y...d Subscribers Only |
| Editor | Al.....re L....rd Subscribers Only |
| Senior Producer | J...�e L....de Subscribers Only |
| Production House | ..e ..b Pr......ons Subscribers Only |
| Director | C....on Ma....ll Subscribers Only |
| Executive Producer | T...y The.......idis Subscribers Only |
| Line Producer | T...r R..d Subscribers Only |
| Director of Photography | R..d Ma....ll Subscribers Only |
| Director of Photography | A...ew W...ox Subscribers Only |
| Post-Production | ..o Pr......ons Subscribers Only |
| Executive Producer | G..d Ca....ir Subscribers Only |
| Editor | R..n T...a Subscribers Only |
| Motion Graphics | ..n P...y Subscribers Only |
| Audio House | S...Rx Subscribers Only |
| Creative Director & Casting | D...er T...l Subscribers Only |
| Composer | C...n B...n Subscribers Only |
| Composer | M..e H...ey Subscribers Only |
| Engineer | A..x G...h Subscribers Only |
| Media Company | Wa.....er Subscribers Only |
| Group Account Director | ..n B..m Subscribers Only |
| Associate Director | S....ra M...e Subscribers Only |
| Media Planner | Ra....la .u Subscribers Only |
| Assistant Media Planner | H...n M...n Subscribers Only |
| Organic Social | D....nd Ma.....ng Subscribers Only |
| SVP, Creative Director | D..e St.....on Subscribers Only |
| Creative Director | Ma....ne ..u Subscribers Only |
| Copywriter, Content Creator | D...n K...k Subscribers Only |
| Art Director, Content Creator | K..s P...er Subscribers Only |
| Senior Digital Strategist | N....ie L....lt Subscribers Only |
| Group Account Director | C....en K...y Subscribers Only |
| Account Executive | A...e Fo.....ak Subscribers Only |
| PR | E....an Subscribers Only |
| Vice President | Ge.....ve C..e Subscribers Only |
| Account Director | S..e P....ck Subscribers Only |
| Senior Account Executive | J...e Su.....ny Subscribers Only |
| Client | P...a ..t C...da Subscribers Only |
| Chief Brand Officer | D...el M...en Subscribers Only |
| Marketing Director | Je....er L....ti Subscribers Only |
| Associate Marketing Manager | D....la .i V..o Subscribers Only |