POLIN - "Saving The Voice Of The Ghetto" by Epica Awards 2024
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POLIN - "Saving The Voice Of The Ghetto"
- Brand: POLIN
- Country: Poland
- Advertiser: POLIN Museum of the History of Polish Jews
| Title | Saving The Voice Of The Ghetto |
| Brief | When the last witnesses who can say "I was there" die, history begins to fall silent. The memory of the Warsaw Ghetto Uprising, one of the most tragic episodes of the Holocaust, gradually becomes a cold fact in the history books.Using artificial intelligence voice cloning, we immortalized the testimony and emotions of the witnesses of Warsaw Ghetto Uprising.We created a voice sample with the essence of the emotion from an archive recording of Stella in Portuguese from 1997. And we used Stella's voice to tell the world for the first time her memories of the uprising, previously locked away in museum archives. To tell it as Stella would have - in a voice full of fear and pride, glory and disgust. With real emotions brought back to life.And the world listened.Stories about Warsaw Ghetto Uprising witnesses was published in about 150 articles and received more than 5 million views on social media. It raised interest in a subject that, 80 years after the war, does not evoke so much emotion and has become just another tragedy from the history books.The exhibition telling the full story of Stella and other civilian witnesses of the Ghetto Uprising attracted more than 136 000 visitors and was the most popular exhibition in the history of the POLIN Museum of the History of Polish Jews.In this way, 80 years after the war, we have brought to life the emotions of the Warsaw Ghetto Uprising, making them resonate for centuries and remind us of the tragedy of the Holocaust. |
| Agency | Saatchi & Saatchi |
| Campaign | Saving The Voice Of The Ghetto |
| Advertiser | POLIN Museum of the History of Polish Jews |
| Brand | POLIN |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Idea Creation and Execution | S....hi &...; S....hi P...nd Subscribers Only |
| Audio Postproduction | Pr.....ous P...nd Subscribers Only |
| PR Agency | ..L G...p P...nd Subscribers Only |
| Geotargeting | ..o B....tt P...nd Subscribers Only |
| General Manager, Saatchi&Saatchi | ..a Wol........uska Subscribers Only |
| Chief Creative Officer, Saatchi&Saatchi | M...al ..k Subscribers Only |
| Senior Copywriter, Saatchi&Saatchi | R...rt K....ki Subscribers Only |
| Senior Art. Director, Saatchi&Saatchi | �...asz Ż....wski Subscribers Only |
| Creative Content Lead, Saatchi&Saatchi | P...r M...nek Subscribers Only |
| Content Creator, Saatchi&Saatchi | A...ni S...�ł Subscribers Only |
| Content Creator, Saatchi&Saatchi | L...a Wi.....as Subscribers Only |
| Digital and Desing Director, Saatchi&Saatchi | K...l B...o Subscribers Only |
| Senior Graphic Designer, Saatchi&Saatchi | T...sz R...t Subscribers Only |
| Senior Graphic Designer, Saatchi&Saatchi | �...asz Ku....cz Subscribers Only |
| Senior Digital Designer, Saatchi&Saatchi | E....na G...ka Subscribers Only |
| Integrated Communication Director, Saatchi&Saatchi | Ma.....zata Wa....ak Subscribers Only |
| Account Supervisor, Saatchi&Saatchi | I...a Ko.....yk Subscribers Only |
| Head of TV Production, Saatchi&Saatchi | M...a G...ej Subscribers Only |
| Producer, Saatchi&Saatchi | B....ra S....rz Subscribers Only |
| Chief Strategy Officer, Saatchi&Saatchi | Ag.....ka Kw......wska Subscribers Only |
| Strategy Group Head, Saatchi&Saatchi | M...k R...�an Subscribers Only |
| Communications Director, Saatchi&Saatchi | J....na Wac.......arska Subscribers Only |
| PR Specialist, Saatchi&Saatchi | K...l Os.....ski Subscribers Only |
| Head of Post-Production, Prodigious | Z....na Br.....�ska Subscribers Only |
| Sound Designer, Prodigious | A...rt St......ski Subscribers Only |
| Sound Designer, Prodigious | Gr....rz S....an Subscribers Only |
| Print Producent, Prodigious | R...rt Sa....ski Subscribers Only |
| Operator DTP, Prodigious | T...sz Św.......�awski Subscribers Only |
| Proofreader Lead, Prodigious | Ma.....zata R....ka Subscribers Only |
| Proofreader, Prodigious | Ma.....zata St.....ska Subscribers Only |
| General Manager, MSL Group | Se.....an S...pak Subscribers Only |
| Deputy Managing Director, MSL Group | �...asz Ko....ki Subscribers Only |
| Senior Advisor, MSL Group | M...k Po......ski Subscribers Only |
| Digital Project Manager, Leo Burnett | M...in Wo....ski Subscribers Only |
| Head of Technology, Leo Burnett | F...p D...d Subscribers Only |
| Head of Promotions, POLIN Museum | M....na B...sz Subscribers Only |
| Head of press office, Spokespers, POLIN Museum | M...a Dz.....ska Subscribers Only |
| Chief specialist of promotions, POLIN Museum | M...ał Ku......icz Subscribers Only |