ProMate - "Books That Keep On Giving" by Epica Awards 2024
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ProMate - "Books That Keep On Giving"
Phoenix Ogilvy (Pvt) Ltd Colombo, Sri Lanka
Awards
1- Brand: ProMate
- Country: Sri Lanka
- Advertiser: PrintXcel (Pvt) Ltd.
| Title | Books That Keep On Giving |
| Brief | Our concept was based on a simple and powerful insight: for a blind student, a used notebook is as good as new. In a country with more than 4,000,000 sighted students enrolled at government schools, there are more than enough used notebooks to fulfill the needs of every blind student enrolled at a Sri Lankan government school. Our campaign concept? Books that keep on giving. |
| Agency | Phoenix Ogilvy (Pvt) Ltd |
| Campaign | Books That Keep On Giving |
| Advertiser | PrintXcel (Pvt) Ltd. |
| Brand | ProMate |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Group Head | N....ra Wa....ta Subscribers Only |
| Senior Copywriter | S...na Ra.....ghe Subscribers Only |
| Account Group Head | Sh....el Gu.....ne Subscribers Only |
| Senior Art Director | S....ha Ka.....ya Subscribers Only |
| Studio Manager | Du.....ha Ka......iya Subscribers Only |
| Client Servicing Director | S...an Ja.....iya Subscribers Only |
| Manager Audio Visual | I...a Di......ake Subscribers Only |