American Honda Motor Co., Inc. - "Project Courage 2.0" by Epica Awards 2024
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American Honda Motor Co., Inc. - "Project Courage 2.0"
Awards
1This ad is part of the ACT Responsible Collection
- Brand: American Honda Motor Co., Inc.
- Country: United States
- Advertiser: Honda Motor Co., Ltd.
| Title | Project Courage 2.0 |
| Brief | For Project Courage 2.0, the challenge was to bring the Honda Shogo to as many kids as possible in hospitals across the country. To locate hospitals in need of play-based therapeutic treatments, we tapped into the network of Honda dealers. Using their dealer associations, Honda dealers nominated local children’s hospitals. We then deployed the new Honda Shogo models, funded by the dealerships. This system brought together local dealers with their local hospitals with the goal of helping kids. As momentum built, more dealers eagerly joined the effort, and the program expanded to Canada and Japan, making this a multi-national initiative. |
| Agency | RPA |
| Campaign | Project Courage 2.0 |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | American Honda Motor Co., Inc. |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Length | |
| EVP, Chief Creative Officer | ..e Ba.....li Subscribers Only |
| VP, Group Creative Director | ..n Pa......ros Subscribers Only |
| VP, Creative Director | S...h ..y B...s Subscribers Only |
| Copywriter | G....el Li.....in Subscribers Only |
| Art Director | E..n ..n Subscribers Only |
| EVP, Chief Production Officer | G..y Pa....ff Subscribers Only |
| SVP, Director, Video Production | S...na P....ro Subscribers Only |
| Executive Producer | R..n R...ey Subscribers Only |
| Video Production Coordinator | C..i Ra....er Subscribers Only |
| SVP, Director Business Affairs | M...a ..l H...e Subscribers Only |
| Associate Director, Business Affairs | L..a N....ls Subscribers Only |
| VP, Management Supervisor | D...s Te.....ic Subscribers Only |
| Account Supervisor | A...ea F...es T...n Subscribers Only |
| Account Coordinator | E...y T..n Subscribers Only |
| Production Company | T..l .f N...h A....ca Subscribers Only |
| Edit &. Finishing Company | H...um Subscribers Only |
| Color Company | C....ny . Subscribers Only |
| Mix Company | L..e S....os Subscribers Only |
