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Journalist Choice

Paris, France

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Courageous Conversation Global Foundation - "Driving While Black"

Goodby Silverstein & Partners

Goodby Silverstein & Partners New York, United States

Awards

2242

This ad is part of the ACT Responsible Collection

Brand: Courageous Conversation Global Foundation
Country: United States

Advertiser: Courageous Conversation Global Foundation

Title	Driving While Black
Brief	The Driving While Black campaign introduced the first-ever vehicle where the safety feature is the car itself. We aimed to demonstrate that racism continues to be an everyday reality for Black Americans by visualizing the absurdity of the double standards they face. To do this, we designed a car to immerse individuals in the experiences of Black drivers. Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society because they aren’t faced with it day-to-day, so we wanted them to be our target audience. The work made a positive change by sparking conversations, articulating a perpetual problem, and creating a space for people to learn/teach others about racial bias in the American Justice system.
Agency	Goodby Silverstein & Partners
Campaign	Driving While Black
Advertiser	Courageous Conversation Global Foundation
Brand	Courageous Conversation Global Foundation
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	105 seconds
Agency	Critical Mass
Production Company	..e M..l .A Subscribers Only