The Summer Palace - "The Summer Palace" by Epica Awards 2023

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TitleThe Summer Palace
BriefOuternet’s ‘Now Building’ is a Global Stage for defining brand moments.The breath-taking space really has to be experienced to be appreciated. At 23,000 square feet and standing four stories high, it broadcasts digital artwork onto 360-degree LED screens with 4D and interactive capabilities, covering the entire walls and ceiling.'The Summer Palace' created by Glasseye, is a truly immersive experience that takes you on a journey through space and time.The Summer Palace is created by combining animated content created for the 4 walls and ceiling of the screens in ‘The Now building’. The content represents the interior of a Palace that moves, evolves, reacts to light and explodes as the journey continues through the ceiling and into a frantic immersion through space and galaxies.The Summer Palace is brought to life by combing renaissance paintings, particle simulations, 3D visuals, with amazing creativity, design, animation and passion, that immerses and delights all who experience it.Taking inspiration from Renaissance paintings and our love of classical art and technology, the Glasseye team, has developed a mind-blowing 360-degree immersive journey.
Agency
Campaign The Summer Palace
Advertiser Outernet
Brand The Summer Palace

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Executive Producer J...t B..., Gl....ye Subscribers Only
XR Creative Lead A....in V...l Sa.....a, Gl....ye Subscribers Only
Producer Y...ne C....y, Gl....ye Subscribers Only
3D Designer D...d Gu.....o, Gl....ye Subscribers Only
UE5 Developer E....ue Go....lo Fe.....ez, Gl....ye Subscribers Only
Sound Design M...as V...l Sa.....a, Gl....ye Subscribers Only
Music Composer O..n Fe....on Subscribers Only