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Title | The Summer Palace |
Brief | Outernet’s ‘Now Building’ is a Global Stage for defining brand moments.The breath-taking space really has to be experienced to be appreciated. At 23,000 square feet and standing four stories high, it broadcasts digital artwork onto 360-degree LED screens with 4D and interactive capabilities, covering the entire walls and ceiling.'The Summer Palace' created by Glasseye, is a truly immersive experience that takes you on a journey through space and time.The Summer Palace is created by combining animated content created for the 4 walls and ceiling of the screens in ‘The Now building’. The content represents the interior of a Palace that moves, evolves, reacts to light and explodes as the journey continues through the ceiling and into a frantic immersion through space and galaxies.The Summer Palace is brought to life by combing renaissance paintings, particle simulations, 3D visuals, with amazing creativity, design, animation and passion, that immerses and delights all who experience it.Taking inspiration from Renaissance paintings and our love of classical art and technology, the Glasseye team, has developed a mind-blowing 360-degree immersive journey. |
Agency | Glasseye |
Campaign | The Summer Palace |
Advertiser | Outernet |
Brand | The Summer Palace |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Executive Producer | J...t B..., Gl....ye Subscribers Only |
XR Creative Lead | A....in V...l Sa.....a, Gl....ye Subscribers Only |
Producer | Y...ne C....y, Gl....ye Subscribers Only |
3D Designer | D...d Gu.....o, Gl....ye Subscribers Only |
UE5 Developer | E....ue Go....lo Fe.....ez, Gl....ye Subscribers Only |
Sound Design | M...as V...l Sa.....a, Gl....ye Subscribers Only |
Music Composer | O..n Fe....on Subscribers Only |