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Title | The Impossible Campus (120s) |
Brief | Cinego, the biggest Hungarian film streaming service is home to the most thought-provoking movies. While watching films on the platform, clicking on the often used language menu, people can now switch the audio to the option titled "The Impossible Campus", and listen to the audio lectures of film art university teachers who were forced to leave their old faculty because of the Hungarian government. Using the films as examples, they teach the essence of filmmaking. Beyond giving world-class lectures on screenwriting, directing and dramaturgy, they also highlight how artistic freedom gives way to better art – an important notion that viewers can immediately see proven in the films they watch. With this audio solution, silenced teachers were given a voice. |
Agency | DDB Budapest |
Campaign | The Impossible Campus |
Advertiser | Cinego |
Brand | Cinego |
Date of First Broadcast/Publication | Subscribers Only |
Story | Subscribers Only |
Zsolt Balogh | Ex.....ve Cr....ve Di....or Subscribers Only |
Dorottya Tóth | Cr....ve G...p H..d Subscribers Only |
Emese Gillotte | H..d .f ..t Subscribers Only |
Ágnes Kiss | Co.....ter Subscribers Only |
Judit Márta | S...or P....ct M....er Subscribers Only |
Alexandra Kemenyiczki | S...or Pr....er Subscribers Only |