Hoeksche Chips - "Flavor Saver" by Epica Awards 2023
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| Title | Flavor Saver |
| Brief | The chip bag has remained the same since it was first introduced and to us, it has one terrible flaw. Chip lovers everywhere have always struggled with the problem: how do you enjoy those delicious crumbs at the bottom of a chip bag without making a mess? Do you awkwardly dump the whole bag of crumbs over your face and shirt or lick your finger and do your best to grossly scrape the bottom seam? With flavor as delicious as Hoeksche Chips Salt & Balsamic Vinegar, we knew this problem had to be solved.So instead of a traditional ad campaign, we embarked to create an innovation that would change the world. Of flavor. To save every last crumb of Hoeksche’s flavorful chips, we developed a rippable bottom corner for the bags, The Flavor Saver, creating the “world’s first” corner funnel technology to help chip lovers safely save every last crumb of their chips. |
| Agency | VML |
| Campaign | Flavor Saver |
| Advertiser | Hoeksche Chips |
| Brand | Hoeksche Chips |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Founder/Managing Director | Ho....he C...s- H..k S....le Subscribers Only |
| Founder/Managing Director | Ho....he C...s- R..e .e Z...w Subscribers Only |
| Sales Director | F...h &...; P..k Se.....s- N...s Ka....nn Subscribers Only |
| CEO of Fresh & Pack Services | ..b N...h Subscribers Only |
| Global Chief Creative Officer | Wu.....an Th....on Be....x- ..s K....en Subscribers Only |
| Benelux Chief Creative Officer | Wu.....an Th....on Be....x- S...ra B..d Subscribers Only |
| Executive Creative Director | Wu.....an Th....on At....a- J...d K...l Subscribers Only |
| Associate Creative Director | Wu.....an Th....on At....a- R...om ..y Subscribers Only |
| Associate Creative Director | Wu.....an Th....on At....a- F...on P...e Subscribers Only |
| Senior Art Director | Wu.....an Th....on Be....x- T....an K...an Subscribers Only |
| Project Manager | Wu.....an Th....on At....a- ..n ..o Subscribers Only |
| Production Manager | Wu.....an Th....on At....a- S...ey A..s Subscribers Only |
| Chief Growth Officer & PR | Wu.....an Th....on Be....x- E..e Ja....ns Subscribers Only |
| Director of Public Relations | Wu.....an Th....on N...h Am....a- R....ca Su....an Subscribers Only |
| Global Communications & Public Relations | Wu.....an Th....on G....l- E...ie S...p Subscribers Only |
| Executive Producer | N..h F..d F...s- A..e G...ve Subscribers Only |
| Producer | N..h F..d F...s- ..m Pl.....ga Subscribers Only |
| Regisseur | N..h F..d F...s- J...y Te.....an Subscribers Only |
| DOP | N..h F..d F...s- L...en P...m Subscribers Only |
| 1st AC | N..h F..d F...s- M...me ..n ..p Subscribers Only |
| Gaffer | N..h F..d F...s- Ch.....an ..n M...e Subscribers Only |
| Best Boy | N..h F..d F...s- J..p F....en Subscribers Only |
| Setdresser | N..h F..d F...s- C...le H....th Subscribers Only |
| Production Assistant | N..h F..d F...s- M....jn P...l Subscribers Only |
| Production Assistant | N..h F..d F...s- B..m Go....ns Subscribers Only |
| Executive producer | Vo....k- J....na K....ns Subscribers Only |
| Post-producer | Vo....k- M...am .e V...se Subscribers Only |
| Post-producer | Vo....k- S...h Ve......adt Subscribers Only |
| Editor | Vo....k- P...re M...ly Subscribers Only |
| Grading | Vo....k- J...t Van.......hove Subscribers Only |
| Vfx | Vo....k- Ma....as M..r Subscribers Only |