Title | BUILDING TOMORROW (3DEXPERIENCE Platform) |
Brief | The construction sector is responsible for 39% of global energy-related carbon emissions.Dassault Systèmes offers a multi-functional platform capable of gathering all construction players in the same digital environment to address the biggest environmental challenges they face. However, this was being communicated in a complex and technical way.We created a powerful case study to show what the platform is capable of. To do so, a team of experts reimagined a sustainable Eiffel Tower only using the platform. The result is a complete building project that has the potential to inspire the sector to start building a better tomorrow. The experts optimized every step of the construction process: ore extraction, energy consumption, logistics, dismantling… We created a 5 episodes series and various contents to highlight the game-changing results of the project. It was a fresh, more human, and entertaining approach in a sector where B2B communication remains boring. |
Agency |
Wunderman Thompson
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Campaign |
Building Tomorrow
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Advertiser |
Dassault Systèmes
|
Brand |
Dassault Systèmes
|
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Date of First Broadcast/Publication |
Subscribers Only
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Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Web Film
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Programs Strategy & Production Director |
V....sa Be.....he . Da....lt Sy....mes Subscribers Only
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Content Strategy & Program Production Manager |
C...ne D....er D....no . Da....lt Sy....mes Subscribers Only
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CEO - Wunderman Thompson |
V....nt D....et Subscribers Only
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Head of Strategy - Wunderman Thompson |
L...el G...z Subscribers Only
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Executive Creative Director - Wunderman Thompson |
Pa.....ile R....nd Subscribers Only
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Executive Creative Director - Wunderman Thompson |
A...en M...el Subscribers Only
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Head of Editorial - Wunderman Thompson |
S....in P...z Subscribers Only
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PMO - Account Director - Wunderman Thompson |
V....nt J..u Subscribers Only
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Digital Project Manager - Wunderman Thompson |
T...as R...ou .e B...ée Subscribers Only
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Executive Producer - Gang Life |
D....ri G....at Subscribers Only
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Film Director - Gang life |
L....nt F....�as Subscribers Only
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Senior Integrated Producer |
V....rie M....el Subscribers Only
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Junior Integrated Producer |
S..a D...s Subscribers Only
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Senior Copywriter - Wunderman Thompson |
T...as B...c Subscribers Only
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Senior Artistic Director - Wunderman Thompson |
Fl....ce V...on Subscribers Only
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Art Director |
R..a B...am Subscribers Only
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Creative Director |
T....ry A...er Subscribers Only
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