Dassault Systèmes - "BUILDING TOMORROW (3DEXPERIENCE Platform)" by Epica Awards 2023

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TitleBUILDING TOMORROW (3DEXPERIENCE Platform)
BriefThe construction sector is responsible for 39% of global energy-related carbon emissions.Dassault Systèmes offers a multi-functional platform capable of gathering all construction players in the same digital environment to address the biggest environmental challenges they face. However, this was being communicated in a complex and technical way.We created a powerful case study to show what the platform is capable of. To do so, a team of experts reimagined a sustainable Eiffel Tower only using the platform. The result is a complete building project that has the potential to inspire the sector to start building a better tomorrow. The experts optimized every step of the construction process: ore extraction, energy consumption, logistics, dismantling… We created a 5 episodes series and various contents to highlight the game-changing results of the project. It was a fresh, more human, and entertaining approach in a sector where B2B communication remains boring.
Agency
Campaign Building Tomorrow
Advertiser Dassault Systèmes
Brand Dassault Systèmes

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Web Film
Programs Strategy & Production Director V....sa Be.....he . Da....lt Sy....mes Subscribers Only
Content Strategy & Program Production Manager C...ne D....er D....no . Da....lt Sy....mes Subscribers Only
CEO - Wunderman Thompson V....nt D....et Subscribers Only
Head of Strategy - Wunderman Thompson L...el G...z Subscribers Only
Executive Creative Director - Wunderman Thompson Pa.....ile R....nd Subscribers Only
Executive Creative Director - Wunderman Thompson A...en M...el Subscribers Only
Head of Editorial - Wunderman Thompson S....in P...z Subscribers Only
PMO - Account Director - Wunderman Thompson V....nt J..u Subscribers Only
Digital Project Manager - Wunderman Thompson T...as R...ou .e B...ée Subscribers Only
Executive Producer - Gang Life D....ri G....at Subscribers Only
Film Director - Gang life L....nt F....�as Subscribers Only
Senior Integrated Producer V....rie M....el Subscribers Only
Junior Integrated Producer S..a D...s Subscribers Only
Senior Copywriter - Wunderman Thompson T...as B...c Subscribers Only
Senior Artistic Director - Wunderman Thompson Fl....ce V...on Subscribers Only
Art Director R..a B...am Subscribers Only
Creative Director T....ry A...er Subscribers Only