Epica Awards

Journalist Choice

Paris, France

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McSpicy Fried Chicken - "Caution of Hot & Spicy Wall"

Youngster

Awards

126

Brand: McSpicy Fried Chicken
Country: Thailand

Advertiser: McDonald's x VGI Media

Title	Caution of Hot & Spicy Wall
Brief	Bangkok Skytrain is one of the most popular media in Thailand. Many big brand fight for these media spaces, except for one space. A wall with fire hose cabinet, restricted space for impactful advertisement.With the collaboration between McDonald's x VGI "Caution of Hot & Spicy Wall", we utilizing the fire hose cabinet to be the key execution of the concept idea. It shows the way to extinguish heat immediately after consumption of McFried Chicken Spicy.Implementing to the unique idea, the chosen media space was located near McDonald’s therefore just by walking by the advertisement lured passersby to try McFried Chicken Spicy.
Agency	Youngster
Campaign	Caution of Hot & Spicy Wall
Advertiser	McDonald's x VGI Media
Brand	McSpicy Fried Chicken
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
ECD / Founder	Bo....ak Bu.....run Subscribers Only
ECD / Co-Founder	Na....ut Sit.......han Subscribers Only
Creative Group Head	Su.....rn Ka.....ead Subscribers Only
Associate Creative Director	V....ra Pas.......pon Subscribers Only
Copy Writer	A....rn Phro.........ngse Subscribers Only
Copy Writer	Ph....in Ph.....ong Subscribers Only
Art Director	Na.....rn Yot......ern Subscribers Only
Client	J....as Vee......kul . ..I Subscribers Only