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Title | The Unstandardized Desk |
Title (original language) | D2L Desk |
Brief | The D2L Brightspace online learning platform personalizes education for every student. To cement D2L as a leader in personalized learning, we decided to personalize the original learning platform: the school desk.As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world. |
Agency | Zulu Alpha Kilo |
Campaign | The D2L Desk |
Advertiser | D2L |
Brand | D2L |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Length | |
Agency | Z..u A...a K..o Subscribers Only |
Creative Chairman | ..k M...eh Subscribers Only |
Chief Creative Officer | B...n M...ay Subscribers Only |
Creative Director/Copywriter | J...h F...n Subscribers Only |
Creative Director/Art Director | M....el S....rs Subscribers Only |
Account Team | L..a Wal......xon Subscribers Only |
Account Team | E...a D...e Subscribers Only |
Account Team | S...na M....na Subscribers Only |
Strategy Director | M...ne T...as Subscribers Only |
Client | ..L Subscribers Only |
Client | D...d D...e Subscribers Only |
Client | J..n B...r Subscribers Only |
Industrial Design | M...s K....r, D...il Subscribers Only |
Production Company | Z....ot Subscribers Only |
Senior Producer | L...a Du.....ky Subscribers Only |
Content Producer | C....en A...n Subscribers Only |
Executive Producer | A..m P...er Subscribers Only |
Director | J...ie Po.....us Subscribers Only |
PR | W...er S...s Subscribers Only |
Media | ..L Subscribers Only |