Razom - "Feel What We Feel" by Epica Awards 2022
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Razom - "Feel What We Feel"
This ad is part of the ACT Responsible Collection
- Brand: Razom
- Country: Canada
- Advertiser: Razom
| Title | Feel What We Feel |
| Brief | To raise humanitarian relief for war-torn Ukraine, we drew inspiration from President Zelenskyy’s powerful plea to the world to “Feel this: What we feel every day.” And we forced people to imagine what it would feel like, firsthand, to experience those ravages of war by transforming their own familiar hometown into a barely recognizable, battle ruin.QR codes, anchored by Zelenskyy’s call to action, transport users to a web-based experience that allow them to toggle between a familiar city landmark and what that scene could look like after the devastation of war.And as the impact of that jarring experience takes hold, those users are immediately prompted to contribute to the cause, just as they are truly feeling what they feel in the Ukraine.The omni-channel campaign includes integrated digital, 15s TV, traditional and digital OOH, and a social media crusade championed by an army of influencers.With each passing day, the need for humanitarian aid grows in urgency. So, defying typical production timelines, the campaign launched just under six weeks after Zelenskyy’s speech. |
| Agency | TANK |
| Campaign | Feel What We Feel |
| Advertiser | Razom |
| Brand | Razom |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | G..y C...da . T..K Wo.....de Subscribers Only |
| Chief Creative Officer | M...y Ma....ez Subscribers Only |
| Executive Creative Director | M..k M...n Subscribers Only |
| Copywriter | K...ta R...or Subscribers Only |
| Copywriter | B...ît L...er Subscribers Only |
| Copywriter | C...g R....nd Subscribers Only |
| Art Director | M..k M...n Subscribers Only |
| Art Director | C...lo M...ón N...s Subscribers Only |
| Designer | ..e Tru........esque Subscribers Only |
| Chief Executive Officer | M..c La.....te Subscribers Only |
| Chief Marketing Officer | J..l Ma......nni Subscribers Only |
| EVP, General Manager | N...le L...e Subscribers Only |
| Director of Production | N..l O...u Subscribers Only |
| Digital and Technology Strategist | Jea.......ppe G....es Subscribers Only |
| Senior Interactive Art Director | Al.....re De.....ins Subscribers Only |
| Director of Social Strategy | St.....ie Gr.....cz Subscribers Only |
| Head of Communications | V....sa G....ot Subscribers Only |
| Producer | D...a Ar.....ld Subscribers Only |
| Editor | B..o Fr....in Subscribers Only |
| Studio Manager | P...y G...f Subscribers Only |
| Digital Web Agency | K...in Subscribers Only |
| Digital Web Agency CEO | D...d Gu.....in Subscribers Only |
| Project Manager | Va....in A...s Subscribers Only |
| Creative Technologist | G....el C...el Subscribers Only |
| Creative Technologist | Gu.....me T...si Subscribers Only |
| Visual Effects Company | R...o .X Subscribers Only |
| Head of Art Department | D..k F....nd Subscribers Only |
| Head of Department Matte Painting | Fr....ic St.....ud Subscribers Only |
| Environment Artist | S...h H...ab Subscribers Only |
| Video Post-Production Compositor | N....as L....se Pe.....lli Subscribers Only |
| Video Post-Production Compositor | Ca....ne B...n Subscribers Only |
| VFX Supervisor | E..k G...on Subscribers Only |
| Video Post-Production Supervisor | C....ie Lega.........ette Subscribers Only |
| PR Company | H..l . Kn....on St.....ies Subscribers Only |
| PR Company Vice-President, Quebec | P....ce L...ie Subscribers Only |
| PR Company Senior Advisor | M...me Be....er Subscribers Only |
| Media Company | G...p . Subscribers Only |
| Client | R...m Subscribers Only |
| Human Rights Advocate | K...la O...va Subscribers Only |