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Journalist Choice
Paris, France
Volkswagen - "Ponytail" by Epica Awards 2018

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TitlePonytail
BriefYour body has to work a lot while driving. A signal that is picked up by the eye first goes through all body parts - brain, heart, ears, stomach, neck and many other parts. It can sometimes be too late until the signal finally arrives at your foot or your hands. Fortunately, there are the safety features from Volkswagen. They support you and your body at crucial moments. In our spots, we describe two of these moments. And how your body and the Volkswagen safety feature deal with them.
Agency
Campaign Anatomy of the street
Advertiser Volkswagen AG
Brand Volkswagen

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Chief Creative Officer R..f H...l Subscribers Only
Creative Director N...an S...ll Subscribers Only
Copywriter N...an S...ll Subscribers Only
Production Company S...io F..k Subscribers Only
Agency Producer D...el Wu....er Subscribers Only
Account Manager U...ke M....en Subscribers Only
Head of Marketing M...us P....pp Subscribers Only
Advertising Manager H....ng Te.....nn Subscribers Only
Sound Engineer T....en He....gs Subscribers Only
Director N...an S...ll Subscribers Only