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Nike Women - "They Call Us Leeuwinnen"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

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3290

Brand: Nike Women
Country: Netherlands

Advertiser: Nike

Title	They Call Us Leeuwinnen
Brief	Ahead of the UEFA Women’s European Championship, the Royal Dutch Football Association (KNVB) introduced a new crest for the Netherlands Women’s National Team. After 46 years of being called Lionesses, and playing like lionesses, it was time the Leeuwinnen got to wear their true identity on their shirts. So a new crest was adapted from a lion to a lioness in celebration of the team, and to inspire a new generation of players to "Wear What You Are".
Agency	Wieden + Kennedy Amsterdam
Campaign	They Call Us Leeuwinnen
Advertiser	Nike
Brand	Nike Women
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Posted	November 2017
Story	Subscribers Only
Media Type	Case Study

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