Sideshow Ale - "Freaky Bottles" by Epica Awards 2017

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TitleFreaky Bottles
BriefChurch End Brewery asked the agency to come up with an idea for a new dark winter ale. The result was a new brew positioned as "a dark ale for the dark winter nights". Sideshow Ale harked back to the not-so-legal, behind-the-curtains areas of Victorian fairs. This was advertised with the help of an intriguing gallery of period characters. For the ale’s launch, a glass artist created a limited run of freakish bottles.
Agency
Campaign Freaky Bottles
Advertiser Church End Brewery
Brand Sideshow Ale

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Packaging, Branding & Design
Creative Director W...y ..d V...y Subscribers Only
Copywriter C...g W..d Subscribers Only
Art Director J...n Vi......rra Subscribers Only
Photographer M..t W....rd Subscribers Only