Chevrolet - "Chevrolet Lego Batman " by Epica Awards 2017
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Chevrolet - "Chevrolet Lego Batman "
- Brand: Chevrolet
- Country: United States
- Advertiser: Chevrolet
| Title | Chevrolet Lego Batman |
| Brief | Many people don't know that Chevrolet makes the Batmobile. Including the Lego Batmobile. So as well as appearing in the Lego: Batman movie, a full-sized version of the car was unveiled at a motor show. Posters made it look even more alluring. It got its own catalogue; and you could even order one on the Chevy website. And following a series of ads featuring real people talking about Chevrolet cars, a new "focus group" showed Lego minifigures debating the merits of the Batmobile. Batman himself added his ten cents. "It's awesome," he declared. |
| Agency | Commonwealth//McCann |
| Campaign | Chevrolet Lego Batman |
| Advertiser | Chevrolet |
| Brand | Chevrolet |
| Posted | November 2017 |
| Story | Subscribers Only |