H&M Foundation - "The Billion Dollar Collection" by CLIO Awards 2022
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| Title | The Billion Dollar Collection |
| Brief | The Billion Dollar Collection is a virtual fashion collection by H&M Foundation in collaboration with Accenture and Prime Group to showcase ten groundbreaking innovations that could disrupt the fashion industry. Mackevision was tasked with the digital creation of 10 garments as well as a digital Avatar. For every garment, Mackevision worked in a close collaboration with the client and the designer from early sketches, stitching patterns, surface properties to physical properties to achieve the desired look and feel. The Avatar was designed, set up and digitally created including motion capturing for realistic body movements to showcase the digital garments in a modern fashion context. The final film was created by using latest realtime technology in combination with a virtual production camera. |
| Agency | Mackevision Medien Design GmbH |
| Campaign | The Billion Dollar Collection |
| Advertiser | H&M |
| Brand | H&M Foundation |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Entrant Company | Ma......ion Subscribers Only |
| Head of Business and Legal Affairs, Mackevision | H...o Bur......ier Subscribers Only |
| Head of Production Hamburg, Mackevision | T...as L....nz Subscribers Only |
| Director / VFX Supervisor, Mackevision | D...el F...ss Subscribers Only |
| Art Direction, Mackevision | A..m We.....ki Subscribers Only |
| Motion Capture, Mackevision | R...en Do.....ski Subscribers Only |
| Production Management, Mackevision | J...a K....un Subscribers Only |
| Production Asssistance, Mackevision | G...ia S...a Subscribers Only |
| Edit/Virtual Production/Coordination, Mackevision | D..a Lo....nn Subscribers Only |
| Head of 3D, Mackevision | M..c D...el G...ke Subscribers Only |
| Pipeline, Mackevision | D...el K...z Subscribers Only |
| 3D Artist, Mackevision | Ch.....an L....er Subscribers Only |
| 3D Artist, Mackevision | M...o R..m Subscribers Only |
| 3D Artist, Mackevision | Al.....er R...er Subscribers Only |
| 3D Artist, Mackevision | Al.....dro Ca.....ni Subscribers Only |
| 3D Artist, Mackevision | Ni....us K...er Subscribers Only |
| 3D Artist, Mackevision | Se.....an H....nn Subscribers Only |
| 3D Artist, Mackevision | M...us Ki....ke Subscribers Only |
| 3D Artist, Mackevision | F...an U...h Subscribers Only |
| 3D Artist, Mackevision | M...us G...ts Subscribers Only |
| 3D Artist, Mackevision | L...s Pr.....ski Subscribers Only |
| 3D Artist, Mackevision | B...ia A...ar Subscribers Only |
| 3D Artist, Mackevision | O..i P..l Subscribers Only |
| 2D / Comp, Mackevision | D...el Be....nn Subscribers Only |
| 2D / Comp, Mackevision | F...x B...ch Subscribers Only |
| Producing, Mackevision | ..a B...ng Subscribers Only |
| Executive Producing, Mackevision | D....ic B..u Subscribers Only |
| Client Engagement Lead, Mackevision | D...d S...us Subscribers Only |
| Subject Matter Expert, Accenture | Jo....ne O...on Subscribers Only |
| Impact Potential Lead, Accenture | S..a Ra......jad Subscribers Only |
| Impact Potential Consultant, Accenture | .y Ew....us R..e Subscribers Only |
| Innovation Lead Planet, H&M Foundation | E..k B..g Subscribers Only |
| Innovation Lead Planet, H&M Foundation | S..a Er....on Subscribers Only |
| Communications Manager, H&M Foundation | M...n B...rne Subscribers Only |
| Communication Lead Planet, H&M Foundation | Ka....na F..o Subscribers Only |
| Art Director, H&M Foundation | ..�r H....und Subscribers Only |
| Social Media Specialist, H&M Foundation | E..n Ha....by Subscribers Only |
| Creative Lead | P...e G...p Subscribers Only |