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Waterlight - "Waterlight: The clean energy revolution is here"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Awards

7482

This ad is part of the ACT Responsible Collection

Brand: Waterlight
Country: Colombia

Advertiser: E-Dina

Title	Waterlight: The clean energy revolution is here
Brief	Using renewable energy like saltwater, Waterlight sparks an innovative global solution for communities without access to electricity.As well as functioning as a portable lamp – half a liter of saltwater placed in the device provides an incredible 45 days of light – WaterLight is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.WaterLight’s groundbreaking application harnesses the power of ionization, a simple scientific reaction whereby salt-water electrolytes react with the magnesium on the inside of the device, producing electrical energy.WaterLight, is a revolutionary device that turns a simple natural resource into life-changing electrical power.
Agency	Wunderman Thompson
Campaign	Waterlight: The clean energy revolution is here
Advertiser	E-Dina
Brand	Waterlight
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Product Design/Development
Length	119 seconds
Global Chief Creative Officer	..s K....en Subscribers Only
Global Chief Creative Officer	D...el B...er Subscribers Only
Regional Chief Creative Officer	Se.....an Ta....ga Subscribers Only
Regional Chief Creative Officer	D...el M....er Subscribers Only
Chief Creative Officer	D...el P...n Subscribers Only
Executive Creative Director	P..e R..z P...da Subscribers Only
Executive Creative Director	D...o Ro.....uez Subscribers Only
Account Director	N....ia G...co Subscribers Only
Creative Director	L...s V...el Subscribers Only
Creative Director	F...pe S....na Subscribers Only
Creative Director	G....ni L..l Subscribers Only
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Account Executive	Al.....ra D...te Subscribers Only