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IKEA - "Ikea responds to Balenciaga" by CLIO Awards 2017

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TitleIkea responds to Balenciaga
BriefIkea’s blue "Frakta" plastic bag is used by millions of people. When social media drew attention to the big similarities between it and a bag from luxury brand Balenciaga, Ikea responded to the discussion taking place online. Playing the role of the original designer of big blue totes, it released a guide on how to identify an original Frakta bag and jumped right into the conversation. When luxury fashion house Balenciaga released a blue handbag that bore an uncanny resemblance to the iconic Ikea shopping bag, the Swedish retailer decided to make the most of the situation. Using photos shot by a professional fashion photographer, Ikea provided a true public service: how to identify a real Frakta bag vs. the knockoff. Tip: one surefire way is to throw it into the dirt then rise it off with a garden hose.
Agency
Campaign Ikea responds to Balenciaga
Advertiser IKEA
Brand IKEA

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PostedJune 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Creative Director J...n B...o Subscribers Only
Creative Director M...en K...r Subscribers Only
Copywriter J..l Li....ad Subscribers Only
Copywriter D...d A....on Subscribers Only
Art Director T...o P...o Subscribers Only
Art Director I...c B....er Subscribers Only
Photographer A...rs K....rg Subscribers Only
Director J...f Ho....en Subscribers Only
Director S...n Sa....en Subscribers Only
Account Director L...sa F...an B...z Subscribers Only
Advertising Manager L...ce Al.....on Subscribers Only
Advertising Manager S...ne P..e Subscribers Only
Production Company A..e Pr.....ion Subscribers Only